For Sellers
The Value of a CMA
A Comparative Market Analysis
(CMA) provides sales information on similar homes in your neighborhood
or area. CMA results can help prevent your home from being overpriced.
An overpriced home is harder to sell—if it sells at all.
Homeowners often ask for more than what their home
is worth for the following reasons:
- Home improvements
- Ignoring the CMA data
- High original purchase price
- Financial needs of the owner
Homeowners making major home improvements without
the benefit of a Comparative Market Analysis (CMA), risk increasing
the value of their home beyond the acceptable price range of neighboring
homes. It is hard to sell a home whose fair market value is much
higher than neighboring homes because most buyers won't risk not
being able to sell the home later. Over improving a home rarely
works out for the best unless other neighboring homeowners make
similar renovations or there are compelling reasons for a buyer
to purchase the home.
Homes that are overpriced are also extremely hard
to sell because their value doesn't match the asking price. People
overprice their homes for a variety of reasons. Sometimes, homeowners
overprice because of their emotional involvement in the home—they
know how much work and love they put into the home over the years
and wish to recoup their time, money, and effort. Overpricing
may also occurs when the homeowners are oblivious to the acceptable
price range for their home. In both cases, if the homeowners can
be brought around to accept what is a fair price for their home,
their homes will eventually sell. The home that is least likely
to sell is the home that is overpriced because of financial debt.
Homeowners trying to pay off their debts by overpricing their
homes are not likely to sell in a reasonable amount of time if
at all.
To improve your chances of quickly selling your
home, pay attention to the CMA. If you ignore the advice and insist
on overpricing your home, don't be surprised if your home sits
on the market longer than normal or doesn't sale at all.